Search Engine Optimization

Howto Use URL Rewriting for PHP Web Applications

Options +FollowSymlinks RewriteEngine on RewriteRule ^files/(.+)/(.+).tar.gzip download.php?section=$1&file=$2 [nc]

Would allow you to present a link as:

http://site.com/files/games/bubble.tar.gzip

and in the background have that translated to..

http://site.com/download.php?section=games&file=bubble

Before you launch your site, you should have done the following:

Optimized your title tags on each page to contain 1 – 3 keywords
Created unique Meta Tags for each page
Used appropriate markup where necessary
Used keywords liberally yet appropriately throughout each page
Designed the navigational structure of the site to channel PR to main pages (especially the homepage)
Used Search Engine Friendly URLs (if necessary)
Created a complete website with plenty of quality content
Used keywords in your domain and url (http://www.keyword1.com/keyword2/keyword3.html)

Immediately after launching your site you should do the following:

Submit your site, by hand, to all major search engines
Submit your site to all free directories – dmoz, yahoo
Begin a link building campaign (attempting to get keywords in the reciprocal link anchor text)

Finally, as part of an ongoing strategy: